Compliments of Midlands Biz
The Central SC Alliance (CSCA) unveiled a new tool to connect skilled workers and local employers. Start Central is a comprehensive website where individuals from inside and outside the Central SC Region can search for job opportunities, access resources on training programs to boost their skills, and learn about the benefits of living in the Region.
“It’s been a project of passion over the past year for our team to bring this website to life. We saw a gap in how the Central SC Region was fairing in the highly competitive market of skilled talent attraction and retention. This new site provides job seekers an opportunity to bridge that gap by obtaining the careers in our Region that they’ve been dreaming of and enhancing their appeal to employers by upgrading their skill sets. It’s also another way we can support our local existing industries in drawing in skilled talent,” says Tracy McMillin, Central SC Alliance Interim President and CEO.
The website spans a range of topics aimed at helping both locals and non-natives explore the potential available to them in the heart of South Carolina. Major features include:
- Regional-focused jobs and internships searches
- Upskilling resources for students and existing workers of targeted industries
- Startup aid for tech companies and entrepreneurs
- Resources for Military members and Veterans
- Ambassador testimonials
- News about regional jobs and training
The site also highlights the livability of the Region with profiles on the Region’s nine communities, details on local entertainment and attractions, links to charitable and volunteering opportunities, and an interactive cost of living calculator.
“We want visitors to take away a little piece of what we love about the Central SC Region and use that information to decide that this is the destination for them. Some people may think of the coast or mountains when you first ask them about South Carolina – but this area has an underrated allure,” McMillin explains. “We are surrounded by natural beauty with many of our communities interwoven with watery and wooded retreats right outside their doors. The cost of living makes it possible to not just work for a living but to enjoy the money you earn. And we have some of the world’s best-known brand names creating career opportunities in nearly every field.”
Access to an available and skilled workforce is a constant need of companies. Spanning eight counties – Calhoun, Clarendon, Fairfield, Kershaw, Lexington, Newberry, Orangeburg and Richland – and the state’s capital city of Columbia, the Central SC Region is home to popular brands like Amazon, Samsung, Nephron Pharmaceuticals, Pricewaterhouse Coopers (PwC), Capgemini, BlueCross BlueShield of SC, and Target. Over recent years, the Region has become a hub for startups and entrepreneurs such as Zverse, Vän Robotics, Cognito Forms, Proof Alcohol Ice Cream, guHRoo, and more. These operations along with more than 1,000 other facilities employ more than a quarter million workers; and as their facilities grow, so does the importance of access to workers with supporting talents and skills.
Matt Vaadi, CEO of the Columbia-area HR software and solutions company guHRoo (formerly ERG Payroll), has found success in accessing talent for his company through diligence and dedication to the extensive network of local resources.
“The talent pool in Central SC and the surrounding area is deeper than people realize,” he explains. “Between the universities, the large technology companies, and the people relocating to the area, you can find exactly what you are looking for if you put in the work. We focus most of our recruiting efforts on hiring local talent and upskilling where necessary because we believe in the local talent density.”
Collaborative partnerships with businesses in the Region, and those with technical training facilities, colleges and universities, governing bodies, and more, have become an indispensable action-driven network in economic development growth opportunities. These connections played an important role throughout the creation of Start Central.
“This site has kicked off so many new connections and collaborative opportunities, and we are excited to see what else lies ahead and how we can grow and change together to amplify the mission of this Region,” says McMillin.
To see what Start Central has to offer and to start exploring the benefits of the Central SC Region, visit startcentralsc.org.
About Start Central & the Central South Carolina Alliance
Start Central is an initiative of the Central SC Alliance (CSCA) to support existing industries of the Central SC Region in their need to recruit and retain skilled talent. Connect with Start Central on LinkedIn, Twitter, Facebook and Instagram.
Located in the heart of South Carolina, the Central SC Alliance (CSCA) is a full-service professional economic development alliance focused on cultivating economic advancement and enrichment in the communities of the Central SC Region. Founded in 1994 as a 501(c)(3) not-for-profit partnership, the CSCA is the Region’s lead economic development alliance representing eight member counties and the state’s capital city – Calhoun, Clarendon, Fairfield, Kershaw, Lexington, Newberry, Orangeburg, Richland counties and the City of Columbia.